Produkty dla tekturowe (1)

Mielizia is the historic brand of beekeepers from CONAPI, the National Beekeepers Consortium, a large cooperative enterprise of Italian honey producers that holds the title of the largest producer of organic honey in Europe. The goal of Mielizia is to protect the well-being of bees and to enhance the products of beekeepers, their productions, and the entire Italian supply chain. Mielizia contacted HENRY & CO. for the creation of a special project for reusing gift boxes, through a custom-designed cardboard packaging, and a social video campaign for their launch. The packaging represents the first interaction with the product, the first message that every company sends to its audience. For this reason, Mielizia challenged HENRY & CO. to find new uses for its shipping box. By studying the possible combinations between internal dividers and walls, HENRY & CO.